Personal Thoughts

Three Important Facts About values Modes

By  Steve

Values Modes and Why They are Important in Decision Making

I don’t think we give our personal values enough attention, but our values are as personal to us as our DNA. Our values shape the way we think, the way we experience the world we live in, and they affect how we handle things in our everyday life.

I’m going to share a link with you, this will guide you to a website, with a short questionnaire. Once completed you will get an email with your overall values based on something called, Cultural Dynamics. I’d like to reassure you that I don’t get paid for this nor will you be inundated with emails (at least I haven’t)!

Once you understand these values you will I think start to grasp the way our personal values motivate us, why we have the beliefs we have and how they drive our behaviour.

Motivation and Behaviours

The key points for business owners are the way each individual person in your business and on your team is driven. It’s no good having a vision, strategy and tactics until you understand how they should be communicated.

Uncovering human motivations within groups as well as at an individual level will stand you in good stead.

The test, I’m suggesting you take, splits us up into one of three categories, Settlers, Prospectors and Pioneers. If you wish to move beyond this extremely broad grouping, there are quite a lot of articles on the website. In addition, a book is available written by Chris Rose called What Makes People Tick which is available on Amazon.

Note: The hard copy book has a problem with the binding and pages will break out. Suggest you buy the Kindle version if you want to explore further.

Here’s a brief outline of values based on the three, value modes.


  • Security
  • Family
  • Price
  • Local
  • Escapist
  • Solidarity
  • Community
  • Thrifty
  • Roots
  • Comfort
  • Fearful


  • ​Jet-Setting
  • Wealth
  • Appearance
  • Keeping up with the Jones’
  • Importance
  • Position
  • Glamour
  • Right Neighbourhood


  • Value
  • Knowledge
  • Discerning
  • Individuality
  • Risk Takers
  • People-Focused
  • Contacts
  • Information
  • Quality
  • Confident

Here is the link to Cultural Dynamics Values Modes

​I’d like to point out that there is no one value or category which is better or worse than another. It’s a snapshot and people’s values do change over time.

If you are interested in my values, you will get a sense by looking at my About Us page.

When I did the quick test, I come out as a Transcender Pioneer, according to the website it says;

“The leading edge. The Transcenders are the most self-aware and contented of the Pioneers, but also the ones most likely to push their perceptual boundaries, in an attempt to gain greater harmony with their own value set and gain connection with others and the surrounding environment.

They are the “scouts” for the rest of the Pioneers, pushing farther, faster, yet with a “lightness” that is not often felt by the other Pioneers.

For the majority of the time, life is fun. They are intrigued by the unknown and have a need for openness in their lives. Forgiving of themselves, they are the most likely to be forgiving of others”.

I’d love to hear what your results are and whether you agree or disagree with the idea of values modes.

​Please comment below.​​​


A Tennis playing father of two. The two in question are at an age where everything they do is correct and anything I suggest is stupid! Luckily business is a tad easier... Once I start to understand the challenges and your vision, I can usually plot a way forward. Understanding and Discovery are my two watch words.


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